Is Print and Mailing Outsourcing Worth It?

If you’re thinking about outsourcing your print and mail campaigns, you probably have questions like “is a print and mailing outsourcing worth it?” This article will address the benefits of using a third-party service to manage your marketing communications. Outsourcing offers many advantages, from cost and time savings to control and compliance risk. Here are some of them:

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Cost savings

Outsourcing your print and mail can help your business protect its bottom line while simultaneously growing. Outsourcing also saves capital, allowing you to avoid large expenditures while accessing cutting-edge equipment. Here are four ways outsourcing can benefit your business:

Time savings

If your company uses large volumes of print and mail communications, then you should consider outsourcing this task. It can become a necessity for success, especially for highly-regulated industries like banks, healthcare institutions, and auto finance companies. Mail and print communications are the primary touch point between your company and customers. Outsourcing these activities can save you time and money. Here are five benefits of outsourcing your print and mail communications. These services can improve your bottom line by enabling you to focus on core activities.
Compliance risk.Print and mail outsourcing requires legal compliance, but most organizations don’t know this. In addition, many organizations don’t understand compliance-driven SLAs. While most outsourced mailing service providers meet the highest standards, they are not always aware of specific legal requirements. To minimize compliance risks, choose a service provider with a track record of meeting industry standards. Compliance-driven services also help organizations manage business continuity and backup planning, which can lower the organization’s risk of losing sensitive data.

Control

As the world of print and mail is becoming increasingly integrated, companies are looking to outsource their production and mail to companies that offer complete control over print and mail processes. These providers have state-of-the-art equipment and technology, enabling them to provide the highest quality output. By outsourcing to experts, companies can benefit from elevated technology, reduced paper trail, and improved customer engagement. Today’s chief marketing officers realize that their in-house marketing efforts cannot match the quality of an outside provider’s work and therefore turn to an external source of expertise. The latter will provide more accurate data, turn an incremental investment into sales, and enhance the corporate brand value of a company.

Automation

Automation of print and mail outsourcing is a great way to free up valuable staff to focus on your business instead of spending hours every day on administrative tasks. Outsourcing printing and mailing services allow you to cut out the costs associated with producing, warehousing, and distributing direct mail. It is also cost-effective because you can save money on technology and security costs. In addition, outsourcing companies are equipped to handle last-minute requests and emergencies.