We are living in the technological age that is 2018. This means that gone are the days of the telegram, the rotary phone, the telex, the fax machine, and the tin cans connected to a piece of string. We live in the age of the internet and wi-fi streaming from every corner.
This, however, does not mean that certain forms of communication are obsolete. Consider one of the oldest forms of messaging – the U.S. mail. What once started on the back of a horse, this pioneering service aims to deliver its valuable correspondence versus rain, sleet, or snow; all the while costing less per parcel than a call from a pay phone. Remember those?
Retain Current Customers With A Print And Mail Service
Often companies are concerned more about client acquisition versus client retention. But what about your existing customers? It is very difficult to watch your cable rate increase only to see new customers receive the better deal. Where is the justice in that? Do businesses not reward loyalty? Many do not, as they consider it to be a better business strategy to focus on acquisition as opposed to retention. This may work for those businesses in the multi-billion-dollar markets but, for the individual like you, customer retention is far more profitable.
You see, it is human nature to drag your feet when it comes to canceling a useless service or negotiate a better rate. Because large corporations deal in volume, they are able to utilize this strategy because money in the company coffers for just an extra day generates thousands upon thousands of dollars in accumulated interest.
But, for the small business owner, the money we bring in is often spent right away. We have a family to feed, employees to pay, and business expenses that need to be paid. We do not have the luxury of mooching off of the system. A surprisingly large number of small businesses fail because they do not focus on customer retention.
Outsourcing Printing And Mailing Saves You Time And Money
This is yet another convincing reason to choose a print and mailing service. Towne Mailer helps you retain your customers by offering quality transactional correspondence at a fair price through its print and mail service. For many business owners, QuickBooks is their preferred accounting software. But, did you know, that QuickBooks no longer offers a service to print and mail those invoices and statements? Much to the dissatisfaction of business owners like yourself, this is a sad reality.
Towne Mailer offers you the ability to bypass the tedious and time-consuming task of printing and mailing invoices and statements each month. We give you the opportunity to focus on your core business and drive revenue.
What Exactly Does This Mean For You?
If you are a company that bills its customers, you need a printing and mailing service to handle your invoices. Should you choose to do the work in-house, you will spend hours devoting your time to the basics of compiling customer data, printing, folding, inserting, and mailing.
In between all of these tasks, you will find that the initial cost of the equipment needed, the cost to maintain the equipment, the cost to purchase the supplies, the employee (or worse yet, the boss) cost to do all of this and print, fold, stuff, drive to the post office, buy stamps, etc., is expensive! It is a near endless list of what goes into this process. Add in the inevitable one-off situations like broken machinery, someone calling in sick, and more, contributing to the headache of handling this in-house.
Towne Mailer has all of this, and more, down to a science. It is what we do. When you built your business, you probably did not envision certain necessities like printing and mailing. It isn’t sexy. It isn’t exciting. But it sure is important from a customer retention and profit generating standpoint.
Your customers can rest easy knowing that this “necessary evil” is out of your hands and guaranteed to be handled correctly and efficiently by a professional.
We will dive deeper into cost breakdown in other posts but would like you to consider the following example: we offer a 24-hour turnaround time or less, volume postage discounts, and the equipment and know-how to deliver what you and your customers need the very first time, and we can do this for any industry – including yours!
How is Printing And Mailing Better?
Are you still curious about how important printing and mailing services are in 2018? Consider this: When someone receives a palpable piece of correspondence they must go through the ceremony of physically removing it from their mailbox and placing it in their “to-do” pile, on the refrigerator, or in the trash. Wherever they put it, it is far more likely to be read than a simple spam email. This means important correspondence, such as bills and notices, will not be so readily ignored. Your customers will be encouraged to take action and pay you.
Since the piece of mail is to be read, a prospective customer is more likely to consider what it says. This is where Towne Mailer comes in to play. As the industry leader of direct mail marketing through its print and mail service, we can help to ensure that what you want to say is portrayed in a simple, yet effective manner. Quite often, the first impression is the only impression. We take that seriously and work hard to ensure that your valuable products and services are actually considered instead of dismissed.
Although adding an email marketing campaign to your overall strategy is a good idea, nothing beats the return on investment of a direct mail marketing campaign. Nothing comes even close. Studies show that 91% of prospecting direct mail is opened. This is a mind-blowing figure when compared to the fact that only 11% of marketing emails are opened.
On top of that, Print in the Mix reminds us that 79% of consumers act on a brand’s direct mail piece immediately and also notes that 56% of respondents say they found printed material to be the ‘most trustworthy’ of media channels. To ignore figures like this is to hammer the first nail into the coffin that houses your small business dream. It is a foregone conclusion that the employment of a print and mail service and a direct mail marketing campaign should be a part of your overall marketing plan.
“But isn’t email better?” you’re probably wondering. The answer is yes… and no. Email is king when it comes to keeping in touch with family, friends, and colleagues. Aside from social media, it excels in the sharing of photos, conversation, and other forms of making memories. But when it comes to enticing prospective customers to become a part of your small business, it falls short.
Even if your direct marketing emails make it through the ever-improving spam filter, the likes of a future patron becoming a current patron through one of these emails is slim. Besides the fact that few people actually look through their spam folder, federal law calls for a one-button “unsubscribe” feature for every email.
With this in mind, this means that each time an email recipient receives an electronic communication from you they are faced with three options: Delete the email unread, mark the unread email as spam, or open the email and scroll down to the “unsubscribe” feature. Put yourself in their shoes. Do you even open unsolicited emails, let alone read them?
Get Started With A Professional Print And Mail Service Today
Towne Mailer provides everything you may need and more. We are proud to provide products and services that save you time, money, and space. We are small business owners ourselves. This means that we understand the pitfalls you face in your daily operations. We also understand that time is money and the benefit of streamlining processes translates to dollars and cents.
We look forward to partnering with you as your business grows. Should you need just a little from us in the beginning, we can provide that. Should you need more from us later, we can do that too. We offer scalable products and services that allow you to connect with your existing customers, attract new customers, and operate a business model in which you can be proud.
It’s easy to become a customer with Towne Mailer. All you have to do is tell us what you need, then we will tell you what we need. After that, you can upload your information in your favorite way – be it a PDF, Excel Spreadsheet, Word Document, or others – and we will take care of the rest!
So, what are you waiting for? Reach out to us today and find out how we can save you time and make your business more profitable!