How Long Should Direct Mails Marketing Letter Be?
When you’re writing a direct mail marketing letter, you’re probably wondering what the optimal length is. Depending on the target audience, you might want to go shorter or longer. But if you’re aiming for lead generation, it’s best to keep your copy brief.
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The first thing to consider is what your target market is most interested in. For example, a young family might be more likely to be interested in a direct mail piece than an older one. Similarly, a person with a more affluent lifestyle might be more apt to read a letter about real estate. Therefore, your letter should be more targeted and specific.
A good rule of thumb is to make sure the copy of your letter is no more than a few lines long. That way, the readers can read the copy quickly and easily.
The most important part of your letter is your offer. It must be so compelling that it gets the reader’s attention. Your offer should be one of the most valuable things your business has to offer. Make sure to describe how your product or service will benefit the reader. Including a testimonial from an actual customer will help substantiate your claim.
In terms of the marketing industry, it’s estimated that 40 percent of your success lies in the mailing list and the offer. So, it’s no surprise that you should put your best efforts into making your letter the most impactful.
The best way to achieve this goal is by including the most compelling elements in your letter. These should include the following: a call to action, a headline, an offer, and subheads. Also, make sure your letter is scannable. People have busy lives, so you don’t want to scare them off with a heavyweight piece.
You should also pay special attention to the most effective use of space. For instance, your opening paragraph should explain why you’re writing the letter in the first place. This is also the perfect opportunity to get your audience’s attention by enumerating your benefits.
The most important feature of a good direct mail marketing letter is your call to action. Make it clear and direct, without being too pushy. If you have a pURL, a QR code, or a visiting link, make it as easy as possible for your recipient to take the next step. Getting someone to act on your offer should be a top priority for any company.
One of the most effective ways to show your potential clients how much they can expect to save is to include a pURL. Not only will you increase the chances that a prospect will read your letter, but you’ll also increase your odds of conversion. And, if you have a QR code, you can even get the recipient to scan it and take the next step with you.
Remember that there are many other components of a successful direct mail marketing campaign. Ensure that you have a good design and delivery plan before you get started.