How Many People Subscribe to Mail Print Paper? 

Are you curious to know how many people subscribe to the mail-printed paper? Read on to discover the answer. What is the difference between digital and print subscribers? How many people would rather read a print version of a story? What are the reasons people opt out of a subscription? And what’s the overall retention rate? You’ll be surprised by the answers. You’ll be surprised to see that it’s far lower than you might think.

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Print-oriented vs digital-oriented subscribers 

Digital and print-oriented subscribers have different preferences when it comes to receiving and reading news and information. Those who are digital are more likely to use several sources of news and information a day. Print subscribers, however, are more likely to read the entire news story and save it for later. They also value the printed edition for the discounts, coupons, and access to nonsubscriber content.
The difference between print-oriented and digital-oriented subscribers of mail is largely based on age. Older adults are more likely to read print, while younger people are more likely to read digital copies. They also feel that print offers more credibility, like coupons, and can be saved for later reading. Age is an important factor, of course, but print subscribers are likely to share the content with others, such as family members and friends. 

Preference for reading 

A survey conducted in the U.S. revealed that most people prefer reading mail and other printed materials on paper. A smaller percentage of people say they prefer to read the material on screens. Interestingly, this preference doesn’t differ much by age group – young people tend to be more comfortable reading on electronic media. However, older respondents are less likely to choose electronic media over paper. The survey found that almost half of people would rather read print-based materials than those on screens.
The study also found that the number of consumers who prefer to read print-based documents increases with age. In the study, nearly 68 percent of adults prefer to read a printed version of an invoice or bill. This preference is significantly higher for people over 45. In addition, 63 percent of people worry about their children learning without books. While a majority of respondents say that they believe reading books is the most important learning tool, several studies show that a preference for reading print-based documents is still a majority preference. 

Reasons for canceling 

As the Covid-19 pandemic has caused many people to slash back on their monthly expenses, a large portion of those who subscribed to mail print papers has decided to cancel their subscriptions. Some cite money as the main reason for cancellation. Others cite auto-renewal and expiring promotional rates, or news organizations not being upfront about price. Still, others are simply cutting back on multiple subscriptions or chasing promotional offers until the last minute. 

Retention rates 

If you’re wondering if you should subscribe to a specific paper, you should look into the retention rates. Overall, the churn rate of mail print papers is 0.70 percent per week. This rate is slightly lower for print subscriptions but higher for digital subscriptions. Both digital and print subscribers are more likely to stick with a particular paper if they subscribe more frequently. Subscriber retention rates are highest among full-week subscribers, while weekend subscriptions are the lowest.
Two Sides North America has released a new infographic in a series of three on the retention rates of mail and print advertising in the U.S. This latest infographic is based on the latest findings from two global polling firms: Toluna and Two Sides North America. Using these surveys, the company has determined that consumers are more likely to keep receiving mail than email marketing.