How Much Does Bulk Mailing Cost? 

If you’ve ever wondered how much bulk mail costs, you’re not alone. Many businesses don’t realize how much money they can save by mailing in bulk. Here’s an overview of the costs of bulk mailing, marketing mail, EDDM, and first-class mail. You’ll be pleasantly surprised at the savings you can enjoy! If you’ve never mailed in bulk before, read on for helpful tips to get started.

(Looking for a print mail outsourcing company? Contact us today!)

 

Cost of bulk mail 

For businesses, the cost of bulk mailing is a major consideration. Its advantages over single-piece mail are obvious. With bulk mailing, you can take advantage of USPS discounts and save a bundle. You can negotiate better rates and package deals when you send large amounts of mail. However, it’s also advisable to research the costs before you start mailing. To ensure you’re getting the most affordable bulk mailing prices, it’s important to understand how postal rates differ for different types of mail.
You can negotiate the postage price by improving the quality of your mail. For example, the United States Postal Service charges $0.266 per piece for bulk mail that’s less than a pound. This means you can save up to 84% compared to sending individual letters. The price of bulk mail can be significantly lower than that of standard marketing or advertising. If your mailing is bulky, however, the postage rate can go as high as $1.75 per piece. 

Cost of marketing mail 

When it comes to sending marketing pieces to customers and prospective clients, bulk mailing can help you save money while improving your marketing strategy. First-class mail is ideal for direct mail pieces, and it costs just 10 cents per letter. Depending on the weight and quantity of the pieces, the cost of bulk mailing can be as low as five cents per piece. Bulk mailing services will prepare and mail your marketing pieces for you, and can even design and format your letters.
If you’re looking for the lowest possible postage rates for bulk mailing, you should consider USPS Marketing Mail. This type of mail requires a minimum of 50 pounds and is suitable for non-profit organizations. While the postage cost is lower than the average for regular mail, you must ensure the mailing reaches at least 200 pieces per letter. Moreover, you’ll need to consider the weight of the mail, as individual pieces cannot weigh more than 16 ounces. 

Cost of EDDM 

Every Door Direct Mail (EDDM) is a low-cost marketing technique. It reaches a large number of people without requiring a mailing list. Additionally, it is cheaper than other bulk mailing options because postage discounts are offered by the post office. Because EDDM is a mass mailing method, businesses that cater to a specific geographical area can market to all their customers. These savings can add up to a substantial amount.
While EDDM is a great choice for general awareness campaigns, it is also effective for announcing a grand opening for a small business. It can also be used for campaign advertisements, such as running for office or promoting a special event. However, if you plan to send your mailer to a large number of potential customers, make sure to use high-quality branding. Use memorable colors, fonts, and other elements to make your mailing stand out. 

Cost of first-class mail 

When you send out a bulk mailing, you should always use first-class mail rates. This is the fastest way to get your pieces to the right place, but it does have its disadvantages. First-class mail rates aren’t cheap, either, because your pieces will take a day or two to arrive at their destination. Instead of using a stamp, you can simply use printed indicia. After that, the provided database will go through a verification process, connecting to the USPS’s database. Then, your mailing project is ready to be processed.
To avoid being caught in this trap, you should consider sending a bulk mailing instead of a marketing piece in first-class. Depending on its size, weight, and destination, a marketing piece mailed in first-class would cost $1 while a bulk mailing would cost 16 cents. In addition to the cost of first-class mail, the in-home date of bulk mailings is better than that of standard mail pieces.