How Much Should Direct Mail Cost? 

Direct mail costs are variable, and they are usually based on a few different factors. The most expensive part of a direct mail campaign is the postage, but there are other factors to consider as well. In this article, we will cover the different factors to consider when determining how much a direct mail campaign should cost. The size of the piece, the number of pieces sent, and the design of the piece are some of the factors that should be considered.

 

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Postage is the most expensive part of a direct mail campaign 

Among the most expensive parts of a direct mail, campaign is postage. This variable cost depends on the mailing volume, size, and weight. USPS has certain guidelines about the size of postcards and letters and offers several postage rates. If you are mailing 1000 postcards, you’ll need to shell out $1,150 in postage. But don’t worry, these costs aren’t all that high if you follow these guidelines. 

Size of the piece 

Knowing the dimensions of your direct mail piece will save you hundreds of dollars in postage. The USPS sets the size limits for bulk mail letters. Letters should be 6.125 inches tall, 11.5″ wide, and 3.3 ounces in weight. In addition, the letter should be tabbed if required. To learn more about USPS size regulations, read the following guide. The following table shows the dimensions of letter-sized direct mail pieces. 

Number of pieces sent 

One important aspect of the cost of a direct mail campaign is the design. The overall look and feel of the campaign must appeal to the intended audience. Direct mail copywriting, which can be done in-house or outsourced, also determines the total cost and ROI of the direct mail. Great copy should be persuasive, creative, and inducing, and persuade readers to take action. It may also require the use of a professional copywriter. 

Design of the piece 

A direct mail campaign can cost anything from a few cents per piece to hundreds of dollars. It may also be beneficial to work with a direct mail supplier to save hundreds or even thousands of dollars. Victim Marketing Solutions can help you with the design and supply of a custom mail piece for your business. You should consult a designer to determine which design and materials will work best for your budget and target audience. 

Size of the flyer 

The size of the flyer and how much direct mail cost will vary depending on the type of mailing. Postcards are the most affordable type of mailer and are available in many different sizes. They can range from 3.5″x5″ to 4.25″x6″ or 5.5″x7″ depending on the size. Postcards do not require an envelope, so the cost is much lower than that of a catalog. Some sizes are more difficult to mail than others, so it is important to know the right size and quantity.