How Much to Send Direct Mail?

If you’re planning to send out direct mail, one of the most important questions that you’ll need to ask yourself is how much to send. Mailings can take a variety of forms, from letters and postcards to tri-fold mailers and oversized envelopes. Here’s how much to send each type. Read on to learn more! Listed below are some common types of mail and their costs.

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Postcards

How much does it cost to send direct mail? Depending on the size of your direct mail piece, the price of each mailing can range from $85 to $1,150 per 1,000 pieces. Postcards come in four standard sizes: small (4.25″ x 6″), standard (6″ x 9″), jumbo (6″ x 11″), and extra large (9″ x 12). A smaller postcard is the least expensive option, but you can expect to spend more for larger, more complex designs.

Letters

The cost of sending a direct mail campaign depends on several factors, including the type of mail piece you choose, the number of pieces you need to send, and the materials used. A large-size mailer will run you around $10 and is made of heavier material, while a standard postcard costs anywhere from 10 to 30 cents per piece. The price you pay for mailing a direct mail piece is also influenced by the design you choose. While you can do some basic design work yourself with Microsoft Word and a template, you may want to hire a professional designer for an additional fee.

Tri-fold mailers

When calculating the price of your tri-fold mailers, you’ll need to keep a few factors in mind. The weight of your mailing, the design elements on the piece, and the paper basis weight of the mailing determine the number of seals required. As a rule of thumb, three seals are required for mailers that weigh up to 3 ounces. You can use one of three seal types, or you can use a combination.

Oversized envelopes

How much does it cost to send direct mail in oversized envelopes? The cost depends on the materials used, how many pieces you send, and the size and weight of the envelope. Oversized mailers cost $10 per piece on average. Standard postcards cost between 10 and 30 cents per piece. Another factor that will affect the cost of your direct mail piece is the design. If you have basic design skills, you can do it yourself with free templates available from Microsoft Word. For more complicated designs, you will have to purchase a template or pay a professional designer’s rates.

Printing charges

When you send direct mail to potential customers, the costs to print the pieces vary depending on the amount of pieces you order and how they are designed. Several factors can affect these costs, including the size of the mailing piece, the paper stock used, ink density, the number of sides the piece is printed on, and whether the mailing is glossy or matte. The higher the quality, the more the costs. You should also take into account any design services you require, including copywriting.