How Should You Follow Up on Direct Mail Advertising?
You should follow up on direct mail advertising in a variety of ways. One of the best ways is to write a handwritten letter. This way, you can demonstrate your interest without being pushy or annoying. You should also make sure to personalize your follow-up message to the individual recipient. This way, your follow-up message will come across as genuine and compelling.
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Handwritten letters are an excellent way to express interest
Handwritten letters have several benefits, including a personal touch that is difficult to replicate with printed materials. While you should avoid spelling errors, you should be able to read your message. It also helps if you break minor grammar rules to make the message feel more genuine. Handwritten letters aren’t for perfectionists. After all, a real letter comes from the heart.
Handwritten direct mail is a great way to differentiate your business from other mailers. In addition, the handwritten approach can help you cut through the clutter. Studies have shown that 42.2% of mail recipients read it, making handwritten mailers an excellent way to grab your target’s attention. This technique is a bit different from digital marketing, but personalization is still essential.
When done right, handwritten direct mail can increase your sales by as much as 29%. When combined with hyper tarhyper-targeted, handwritten direct mail can push conversions and increase client lifetime value. If you want to get the most out of your direct mail advertising, contact LetterLabs to learn more about how they can help you grow your business!
Handwritten mail is also a great way to strengthen your customer relationships. Compared to print, handwriting is much more powerful at conveying emotions. Your customers will be able to tell if you have tried hard to build a relationship with them. This can make the difference between a cold business relationship and a warm one. By offering handwritten mail, you are staking your brand and sowing the seeds of customer loyalty and trust.