How to Make Direct Mail Look Hand Written?
If you’re wondering how to make direct mail look handwritten, there are several techniques you can use to create an impressively personalized piece of mail. One technique is to address the reader by name, using calligraphy fonts or even a robot pen plotter. Then, once you’ve chosen the appropriate font, follow the instructions listed below to make the piece look as personal as possible. However, if you don’t have time to learn how to make handwritten letters, here are some simple tips for you to implement.
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Customization is the key
In today’s marketing environment, personalization is essential for engaging consumers. Just a few small tweaks can increase response rates by as much as 135 percent. By contrast, a generic, impersonal mailer is sure to fall on deaf ears. While knowing your customers by name can help, personalization goes a step further, leveraging information about your customers and their buying habits to tailor your communication to meet their specific needs. It also increases sales by 56 percent.
The visual delivery of direct mail is critical, so any detail can impact response rates. The style and font of your mail can influence response rates. Fortunately, handwritten technologies provide a high degree of customization, which audiences appreciate. Printed mailers simply can’t match the personalization and attention span of handwritten communications. You can send a non-profit fundraising letter with a sample similar to the sample below to create an emotional appeal.
Addressing the reader by name
Almost half of all mail recipients read direct mail, but only one in three reads it in its entirety. Luckily, handwritten mailers can be a powerful way to capture potential customers’ attention. While handwritten mailers can look incredibly personal, bulk mailers cannot match their effect. The secret to handwritten mail is to use a font that mimics handwriting. Adding a personal touch to your direct mail campaign will create an impression that your readers will never forget.
Personalized direct mail is more effective when addressed to the reader by name. This personal touch will make it more likely to be opened and read, increasing response and conversion rates. Using a font that looks handwritten and using the reader’s name in the copy increases the likelihood of a favorable response. Adding a personalized URL to your mail can also boost response rates. It’s important not to use a generic URL, as this will make the piece look rushed.
Using calligraphy fonts
One of the best ways to make your direct mail stand out from the competition is to use handwritten fonts. It will increase the likelihood that people open your mail and read your message. People tend to read direct mail that is printed with handwritten fonts and envelopes. You can find help in designing direct mail from companies such as Baker Goodchild. They can help you create the look you want and will be able to provide a range of options.
One of the best calligraphy fonts for direct mail is Tsui4. This context-connected-cursive font offers a handwritten appearance. It is especially suited to direct mail and offers a variety of features, including multiple sets of each numeral, variations in word endings, and emoticons. This typeface is highly versatile and comes in a variety of styles and languages.
Using a robot pen plotter
Using a robot pen plotter to create direct mail that looks handwritten is fast becoming an industry standard for luxury brands. The process of handwriting a letter has proven to increase open rates and engagement in direct mail campaigns. And because a handwritten letter is more likely to be read than an automated one, it’s a more appealing format for the recipient. But the process of using a robot pen plotter is not without its challenges. Here are some of them:
Robot-scribed letters and cards are often sent out to create the impression of a handwritten letter or card. Some robot-scribe services even include smudges in their mailings, while others simply use a robot pen to replicate human writing. Another option is to use blue ink instead of black. This color will produce a more realistic look than black ink. Pilot G2 pens also leave a distinct imprint on paper.