Marketing your business is one of the key components of having business success. In the digital age, with ever-changing technology and options for social media and online presence to be utilized, it’s easy to fall behind on using the best methods for growing your business through proven marketing strategies. Though there are books and volumes of articles on how to market your business for success, here are a few things to consider when developing your marketing strategies for your business.
Get Behind A Cause
Backing a cause when you commit to serving your community helps your followers and supporters to connect with your vision and purpose within in the context of your core values and mission statement. When your customers feel aligned with your values, they will go out of their way to support you by liking you on social media, commenting and sharing your business with others, and supporting your vision and mission because they want to see you succeed.
Keep in mind that some people will not support your cause or they may even be opposed to your values, so you’ll never be able to please everyone no matter what cause you get behind. You may even face a bit of a backlash from your opposers in some cases. However, if you are steadfast in your convictions, you will see how many people will be impressed by your transparency, morality, and commitment to your chosen cause. It will connect you to the things that are important to you and others.
Connect With Your Community
Using social media to connect with your community is a valuable way to promote your brand, products, and services. You can significantly increase your content’s reach and visibility by enhancing your engagement within the industry. Join Facebook, LinkedIn, and Instagram Groups, search and explore opportunities to target your niche audience using relevant types of content.
Post on social media sites that are within your community. Make comments that are helpful, professional, and related to your business without necessarily pitching your products and services. Ignite conversations on Quora, Yahoo Answers, and other popular platforms to get desired responses to add to the cache of your online presence. By connecting with your community, you will expand your support system greatly as you build your customer base and audience.
Host A Podcast or Start A Blog
Podcasts and Blogs are an excellent way to produce content that magnetizes your customers to you. You can create a dedicated landing page for your podcast or blog through your website that is easily accessible to your visitors. You can highlight your most recent blogs and podcasts and offer links to subscribe where you can further promote your products and services. By properly selecting your niche, you’ll gain traction to expand to a wider audience. Over time, your podcast or blog may even grow large enough to produce revenue of its own through sponsored mentions of other brands.
Though it can be time-consuming to manage all of these types of online commitments and will take time to grow, they are worthwhile endeavors to help you to build your brand and followers. You may wish to hire this kind of service out to a professional media and marketing team to ensure high quality and get proven results through relying on their expertise. After all, you can’t do everything yourself when it comes to doing business. Choose your partners cautiously to ensure that they have the reputation and skill to be able to increase your visibility while aligning with your core company values.
Host A Conference
The digital age has created a great scale and speed to connect with your target audience. However, nothing beats face to face interactions when growing your community. By hosting a live, in-person meeting or conference, you’ll gain the opportunity to give attendees your presentation regarding the immense value that you bring to your community.
You can tailor your message to fit their specific needs, rather than promoting your goods and services directly. Valuable feedback can be gained about what your audience needs and wants from you so you can refine your products and services to meet those needs. Glean information about their challenges, struggles, current solutions, and their shortcomings. More than just a sales technique, an in-person conference can educate you and inspire others to connect with you outside of the usual seller-buyer relationship. If your products and services offer better solutions for them, then you can promote them at the end. Your customers will see that as helpful rather than shameless self-promotion when you handle your conferences with these things in mind.
Create an Online Forum
A forum refers to any website that has a core community aspect while excluding social media website features such as Facebook groups. There are two prerequisites for being able to unlock the benefits of forums: the forum has to be large enough to produce results, and you have to give before you take. By participating in at least one conversation per day each week, you can create threads that are truly valuable to the members of the forum and inspire them to follow you. You can use the forums to promote your mission, but always make sure to give more than you take by contributing to the value of the forum with not just promotion, but connection and helpful information.
Optimize Your Website for Search Engines
One of the most effective marketing strategies over the last decade has been search engine optimization (SEO). When used correctly, SEO is a combination of public relations tactics, engaging, updated content, and good website management. Though it is a specialized field that might seem confusing, it is a key to success that you will not want to overlook.
You may want to hire a specialized company that can help with your website, online presence, and your business’ SEO so that you can get the most out of the process rather than trying to handle it yourself. Unless you have a media degree or training in the process, you could end up spinning your wheels and not getting the results you desire. Research your media partner to determine if they are the right fit and in alignment with your vision and mission statement.
Use Social Media Paid Promotions
If you are looking for specific results from your promotions, using paid promotions in many of the most popular social media platforms is a great way to increase your business’ visibility. You can effectively market your content to an audience that is interested in your brand and will contribute to your loyal customer base in the future. By placing targeted ads on places like Facebook, you can use their online social reporting tools to determine parameters for the criteria of your targeted audience such as location, categories, and demographics to engage more visitors to your page, promotion, or other sites. You can grow your fanbase and advertise events and products in this way as well. A little money spent on Facebook goes a long way when the right search parameters are programmed into your ad.
Partner With Like-Minded Businesses
Partnerships are a high-impact, low effort way to grow your business. They can help you to forge new relationships with businesses that can provide you with support for your venture. It’s important to align with the goals of your partners. It is also helpful to choose partners that can provide you with products or services that are of higher quality than what you can produce on your own in-house. Partnering can be another way to outsource valuable services that you do not want to handle yourself. It relieves you of having to go-it-alone without support and can deepen your community connections through the process.
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