On What Day Should Direct Mail Arrive Ideally?
Direct mail is a great way to reach your target audience and increase your response rates. However, it can be difficult to decide when the best time is to send a campaign. There are a few things to consider when choosing the best day for your campaign, including the demographic you’re targeting, their buying habits, and the type of product or service they are interested in purchasing.
1. The design and content of the piece
When you’re designing a direct mail campaign, make sure that the message is clear and engaging. This can include using a compelling story, offering something undeniable, or adding eye-catching graphics to your pieces. Personalization and color can also help boost response rates, so make sure to use these features in your direct mail marketing.
2. The right time to send the message
A successful direct mail campaign should include a strong call to action. This should be visible on the top of the direct mail piece and should encourage your recipients to respond to the message by calling you or sending an email.
3. When to follow up
Following up on your direct mail is a crucial step in maximizing its effectiveness. While a high response rate is great, it’s also important to remember that it takes several mailings for your message to fully register with your audience. In fact, research shows that customers need to be contacted 11 times before they will purchase from your company.
4. The right date to send the mail
The ideal time to send your direct mail is when your recipients are ready to hear from you. This could be after a particular event or during their birthday month.
- The day of the week to send your mail is another key factor that can make or break a direct mail campaign. Monday isn’t a good day to send your mail because most people are busy working or taking care of their families on this day.
6. Avoid sending mail on Sundays
The last thing you want is to annoy your target audience by sending them a mail on Sunday. This is because they are likely away for the weekend or getting a rest before starting their week again, and they won’t want to deal with any of your messages on that day.
Make it clear who is responsible for delivering your mail
While you might think that this should be a straightforward step to take, many businesses don’t take the time necessary to make sure that they’re communicating with their direct mail correctly. They forget to ask the person who delivers the mail about who they are delivering it to, and in some cases, this can lead to inaccurate delivery dates or unnecessary delays.
8. Don’t send too much mail at once
Trying to hit every household in your area isn’t going to result in the best results. It’s best to send a series of messages back-to-back for maximum impact.