What Are the Advantages of Direct Mail? 

As a marketer, you are likely wondering what are the advantages of direct mail. In this article, we will look at what are the benefits of personalized direct mail. In short, personalized direct mail increases response rates, builds trust, credibility, reliability, and curiosity, and increases your chances of getting your message to your target audience. Ultimately, direct mail is a very cost-effective and environmentally-friendly way to reach your target audience. 

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Environmentally friendly 

Direct mail is a marketing tool that can have a positive impact on the environment. Some companies are aware of this, and they have begun to make changes in their operations to make them more “green.” In fact, there are many companies out there who have begun working towards this goal. There are many different ways to go green with your direct mail campaigns, and it all begins with choosing the right materials. Listed below are a few of the most common advantages to direct mail. 

Plastic. Direct mail can be made of recycled polythene. This plastic can be granulated, dyed, and is also more environmentally friendly than paper. While it is lightweight and sturdy, it also helps companies reduce postage costs. Furthermore, it does not use chemicals or bleaches during production, which means that less material is wasted. And finally, it contributes to environmental awareness. There are many more benefits to using direct mail for your business. 

Cost-effective 

There are many things to consider when calculating the cost-effectiveness of direct mail production. Many of the elements that determine the cost of your marketing efforts must be taken into account, including the type of piece you’re sending and its design. You can also reduce your direct mail production costs by leveraging a network of printers or software that aggregates small campaigns. In general, direct mail costs are higher than other marketing efforts, so it’s important to balance the overall cost with the number of pieces. 

The costs associated with digital advertising are also high. You’ll need to fund them, and they expire rapidly, meaning that you have to keep spending money to replace them. The cost of digital advertising is rising, too. While digital advertisements can be highly effective, direct mail offers a low-cost alternative that bypasses cluttered email inboxes and other digital marketing tools. By leveraging a data-driven strategy, you can make the most of your direct mail campaign and maximize its return. 

Engaging 

Direct mail is a creative medium that can reach people beyond your targeted audience. Compared to email, physical mail reaches recipients when they are less distracted and more apt to read it. Unlike email, which can be easily deleted or redirected to a spam folder, physical mail can engage the recipient’s five senses. The mail can even play music and even taste good! Here are some of the advantages of direct mail. 

Direct mail is an effective strategy to drive customer action. Although an above-the-line advertisement might be more effective in improving brand value, direct mail is an inexpensive and highly effective way to increase your customer response rate. By combining it with a social media campaign, you can create a more personalized and tailored campaign. Direct mail statistics show that 42.2% of recipients actually read their direct mail! Smart data can help you target your mail to specific audiences, which will increase your response rate. 

Personalised 

A personal touch is one of the biggest advantages of direct marketing. Using customer personas and data-driven events, you can customise your direct mail message to appeal to your targeted audience. Ultimately, it will help you build trust and loyalty with your customers. Personalised direct mail is the most effective way to build a stronger relationship with your customers and deliver the best possible customer experience. Listed below are some of the ways that personalisation can benefit your business. 

Email is a highly effective marketing tool. However, the average business customer receives 121 emails per day, and in 2018 that figure grew to 141. In contrast, direct mail is more likely to be opened, read, and shared than email or social media. Similarly, mailers can provide a wide variety of trust-building content, including links and tangible content. This makes them a more dependable marketing channel.