What Day of the Week Is the Best Day to Direct a Mail Campaign?
If you are thinking about sending a direct mail campaign, you might be wondering which day is best. The answer varies, depending on your business and your target audience. There are some benefits to mailing on a specific day of the week, and some disadvantages to mailing on other days. Here are some things to keep in mind.
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Friday
There are several reasons that you should direct mail to your target market on Friday. First of all, it’s the day after the weekend, and people are usually in holiday mode by Friday. As a result, your mail might not get opened. Plus, most people don’t like to receive mail on a Saturday or Sunday. This means that your mail will likely end up in the trash.
Second, a mailer should be appealing and easy to read. If it contains attractive graphics and information, it will attract the attention of your target audience. Ideally, your direct mail should be sent from Tuesday to Thursday, when most people are working. The middle of the week is also a good time to send mail.
Tuesday
If you have a direct mail campaign, Tuesday is the best day to send it. This day of the week is the least annoying and encourages the recipient to respond within the same week. Otherwise, he or she may simply set it aside for next week. And that means that even a well-designed direct mail could end up unused.
The best time of the day to send mail is between 1:00 and 2:00 PM on a Tuesday. This period generally yields the highest open rates and click-through rates, but it will depend on your audience. Using a Google Spreadsheet or Microsoft Excel to track the results of your email marketing campaign can help you get the most out of it.
Thursday
Depending on the content and audience, some days of the week are better than others for sending direct mail. For example, most people do not like to receive mail on Mondays or over the weekend, so Mondays are the worst days to send mail. Also, the average household is busy on Mondays, so mail is more likely to be ignored. However, if your mailing is eye-catching and interesting, you can try a different day.
First of all, make sure to agree on delivery dates with your mail service provider. Many marketing firms get their mail service providers to sign contracts with specific dates, but it’s best to have a clear understanding of which days are best for delivering your mail. If you’re not clear about the best day for mailing, your mail carrier may decide to deliver your mail on a weekend or a holiday.
Saturday
You should avoid sending out direct mail on Friday and Saturday. These days are considered to be the weekend and many households will be away and are unlikely to read the mail. Plus, you’ll pay more to mail them on these days. In addition to this, Sunday is also the worst day to send out direct mail because many people are not home on these days, and they’ll likely throw them in the trash.
If you’re sending direct mail during the holiday season, it’s important to consider the timing. Although the mail volume peaks on Wednesday, it begins to fall off after that day. If you want to get your mail opened on Saturday, you’ll want to send it out earlier in the week, and send out actionable emails later in the week.
Sunday
There are a few days of the week that are better than others for delivering your mail. On Fridays and Saturdays, people are typically in a weekend mindset and will likely throw away their mail. Similarly, Sundays are the least desirable, as people are not as likely to open their mail.
There are a few reasons for sending mail on Sunday. For one, it looks unprofessional and unwelcoming. Second, it disturbs people’s peace. On Sundays, people are usually out of town or getting some rest before starting the week. Third, it costs a lot.
