If you’re reading this article, it is likely that you are curious about adding a print and mail service to your business. Perhaps you are not sure if you need a print and mail service? Perhaps you are not even sure what a print and mail service even is?
The simple answer is that a print and mail service is a one-stop solution to your direct mail campaigns, including first class mail, bulk mail, and the critical correspondence in the form of statements, invoices, and other communication. It is also something that most successful small business (and ALL of the large ones) utilize.
Your days are busy and should not be spent performing menial tasks like typing, scanning, folding, envelope stuffing, and stamp licking. This is not to say that these things are not important. In fact, they are instrumental in your ability to reach more customers and market effectively. But, unless you are running a print and mail service yourself, it is best that this facet of your small business is left to the professionals.
Is This Something I Can Do On My Own?
“Why can’t I do it myself?” you might be asking. You can! It is not rocket science, but it is tedious work. A professional print and mail service has streamlined their processes in order to reach many more potential customers in far less time than you can do – unless you want to work 20 hours a day. And who wants to do that?
The economics behind using a print and mail service boil down to return on investment. How much is your time worth to you and your business? Probably a lot. If you run a lawn service, your time might be better spent running a mower, making phone calls, or supervising a staff. The same goes for the local chiropractor, hardware store owner, property manager, or any other small business venture. You should spend more time producing and living your passion instead of trying to scream your name from the rooftops.
This is where a professional print and mail service comes in. Sometimes, communicating with your customers can be tough. Here, at Towne Mailer, the most complex parts of customer correspondence in terms of printing and mailing are taken care of. All you need to do is tell us what you are looking for, send in your design, submit a mailing list, upload your billing data file, and we can do the rest.
We’ll prepare the proofs for your approval, print your messaging however you like, sort, address, stuff the envelopes, and mail it all for far less than you can do on your own. With our high quality, attention to detail, and fast printing, statement and invoice mailing services from Towne Mailer can help you save time and money, as well as avoid all of the hassle and expense of doing it yourself.
Our print and mail services are available for a multitude of delivery tools. Although the bulk of what most companies need is our specialty of offering transactional communication, like invoices and statements, we do offer affordable bulk mailing options. We take out the guesswork and put your vision to good use.
Are you still on the fence and not sure if Towne Mailer’s print and mail service is for you? The CMO Council is a global network of executives dedicated to high-level knowledge exchange, thought leadership, and relationship building among senior corporate marketing leaders. According to their internal study, they found that the average response rate for emails is 0.12%, whereas the average response rate for direct marketing mail is 4.4%.
What Is Transactional Correspondence Exactly?
We use the term transactional correspondence to notate the regular mailings between company and customer. This could include letters, statements, bills, invoices, or other consistent mailings that pertain to your particular business.
For example, if you are a part of a domestic professional company that may include nannying, housekeeping, home health care assistance, or the like, you will require regular mailings. These could be in the form of flyers and bulk mail to help you acquire new business, or this could be in the form of invoices, statements, overdue bills, notices, or even company announcements.
Whichever field you find yourself in, the odds are that transactional correspondence, whether you know it or not, is a part of your relationship with your customers. The key is finding the best way to streamline, track, and acknowledge this correspondence in a professional manner that best reflects your business. This is where Towne Mailer shines!
Printing And Mailing Services Keep You Organized
A common complaint amongst small business owners is that they lack the discipline to stay organized when it comes to keeping the books. It is easy to tell yourself you will balance the register tomorrow or at the end of the week. And the next thing you know is that months have gone by and you are not keeping track of your progress – or lack thereof.
A printing and mailing service does more than communicate with your customers, Towne Mailer communicates for you. By utilizing our invoice and statement printing services, you can rest assured that your performance will be tracked. This means you can take a look at trends and decide on what you need more of, less of, or if you need to take an entirely new direction. “Solving for the gap” is a common industry term but, before you can do that, you must monitor your progress in order to identify what gaps there might be. Awareness is the first step to any problem and its warranted solutions. Lastly, should the tax man start knocking on your door, you will be equipped and ready!
Once you choose Towne Mailer and our print and mail service, you can expect an increase in your bottom line, a boost in your and your employees’ productivity, the peace of mind knowing that we are professionals who are equipped to manage emergencies and breakdowns in the most effective manner possible, integrity you can believe in, and the safeguard of knowing all of your correspondence is cataloged and tracked.
The Statistics Behind The Benefits Of Using A Print And Mail Service
If marketing is something you are on the lookout for, we can help. According to the Mail Media Centre, a direct mail think tank and compiler of analytics, they found that while 11% of marketing emails are opened, the open rate is 91% for prospecting direct mail. There is something to be said about holding a tangible product in your hand as opposed to an email that most people simply mark as spam or unsubscribe from.
Print in the Mix, a cross-media innovation center, states that 79% of consumers act on a brand’s direct mail piece immediately. This is a remarkable figure because, when your direct mail is combined with the ability to respond effectively (like prepaid postage), your return on investment is substantial compared to only employing a traditional email marketing campaign.
A separate Print in the Mix survey also notes that 56% of respondents say they found printed material to be the ‘most trustworthy’ of media channels. Again, this comes back to human nature and the feel of a tangible product between your prospective customer’s fingers. And, the same Print in the Mix survey found that nearly half of the respondents said they’ve retained a direct mail piece for future reference, and 17% regularly do so. Check your refrigerator – is there a coupon for an oil change, a haircut, or something of that nature on it? Has there ever been? Will there be again? Odds are that the answer is a resounding yes.
Towne Mailer is a full-service mailing house that allows you to save time and eliminate hassle, while getting your mailings directly to your customers… and doing it fast. A print and mail service can help you strategize to optimize your return on investment in your mailing.
Get Started Today
We take the guesswork and monotony out of your workday, so you can focus on doing what you love. As small business owners ourselves, we take pride in the fact that we are helping to support our brother and sisters in the cutthroat world of commerce.
You should not spend your days making phone calls and sending emails to remind your customers when their bills are due. Nor should you spend your valuable time printing, sorting, and stuffing envelopes with invoices and statements. Leave this to the ones that, not only enjoy it but have earned the right to be an extension of your voice in the form of print.
Towne Mailer is here for you with speed, security, cost savings, business growth, and customer service. We guarantee a 24 hour or less turnaround time that ensures your customers receive the quickest and most dependable communication possible. Call or click today to speak to one of our knowledgeable team members. You will be glad you did.