What Size does Postcard get the Best Results in Direct Mail?
Bigger is better?
The size of direct mail postcards can determine their effectiveness, but it’s not always the case. Smaller postcards may perform better, depending on the message and offer. It’s important to conduct testing to determine the most effective postcard size for your campaign. However, larger postcards tend to be more eye-catching and will attract attention more readily.
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The size of your direct mail mailing should be determined by the content and desired CTA. For example, if you’re sending out a coupon, you’ll need to make sure the code is visible and placed in a way to attract attention. In addition, you’ll want to ensure your direct mail meets USPS design requirements.
Jumbo postcards
Jumbo postcards are a great way to drive revenue from your direct mail campaigns. They can be printed in full color and can be customized to fit your business’s needs. Using a professional designer will enhance your postcard marketing strategy and drive revenue. You can also integrate data capture and digital integration into your campaign.
A well-written ad copy is essential to your direct mail campaign. But in some cases, it may not be possible to fit all of the text on a postcard. In these situations, reducing content or enlarging the piece can help. Using a jumbo 8.5” x 10.5” postcard can allow you to include more content and a larger ad copy.
Extra Large postcards
Extra Large postcards get the best results in a direct mail campaign for several reasons. First, they are a lot more visible. Whether you’re sending a holiday postcard or a multi-channel marketing campaign, an extra-large postcard is going to have more exposure than a smaller postcard.
Second, they are inexpensive. Postcards up to this size can be mailed for only $1.00 more per piece than the letter-size postcard. Using this size is important because the USPS has specific postage guidelines for postcards. If they’re bigger than these guidelines, they’re not eligible for first-class postage, but they’re still relatively cheap compared to letter-size mail.
Double-sided postcards
Using double-sided postcards to direct mail campaigns has several benefits. These include versatility and affordability. Direct mail campaigns using postcards can achieve a 4.25 percent response rate. To get the best results, choose the most appropriate postcard format for your campaign. You can choose from various sizes and paper stocks.
Postcards are a great way to get your marketing message out to a large audience. Postcards are an effective choice when your message is brief and to the point. They have a high open rate and are easy to read. Furthermore, they can be customized for each recipient.
Colorful postcards
One way to get the best direct mail results is to create colorful postcards. Using vibrant colors is an excellent way to get prospects’ attention, but using the wrong colors can backfire. You want to use complimentary colors, and avoid colors that clash with each other. To create a postcard that will attract prospects, you should test different colors and headlines.
Postcards are a great choice for direct mail marketing because they don’t require opening. They have a 100% open rate and 57% of customers read them. They’re also great for customizing content and messages, and you can even use variable data printing to create a customized postcard for each customer. When combined with the right copy, a postcard can drive customers to your website or brick-and-mortar store.
