Design Techniques For Direct Mail
When designing direct mail, it’s critical to create a sense of belonging. Research has shown that 57% of customers will spend more money with a brand if they feel that they are valued, customers. To do this, your copy must focus on your prospects and how you can help them. Your design should make them feel like they’re missing out on something if they don’t read the direct mail.
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The first instance of advertising using cross-media was on the radio in 1922. It was a 10-minute talk by radio host H.M. Blackwell, who was paid $50 per 10 minutes. Later, Rosser Reeves and George Gallup developed the idea of a unique value proposition (UVP), a description of the business solution offered by a brand. The value proposition should be highly personalized and differentiate the brand from the competition.
Electronic paper is a unique design technique that uses thin flexible displays that can be folded up like a piece of paper when not in use. This technique has a huge range of potential uses for direct marketing. It is a particularly attractive design option for direct mail campaigns.