Why Real Estate Agents Should Use Direct Mail

Postcards are an excellent way to reach a large number of potential clients at a low cost. These postcards are also eye-catching, scalable, and generate highly qualified leads. To learn more about the benefits of postcards, read on. Listed below are some reasons why you should use direct mail to promote your real estate agency. To get started, download our free checklist to ensure that direct mail is the right strategy for your business.

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Postcards are a cost-effective way to reach more people

There are many benefits of using postcards as marketing materials for your real estate business. Postcards have the advantage of being inexpensive to produce and use. The marketing messages can be more personalized and enticing when they come in a postcard format. You can add codes to enhance the information. Postcards are also a great way to thank customers for reading the message. Not only that, but they also allow you to track how well your marketing campaign is performing and which parts of your marketing campaign need improvement.

They are eye-catching

One reason why real estate agents should use direct mail is that it is effective in generating leads. It is eye-catching and has record-breaking response rates. Mailers can cost as little as $0.95 per piece and are a highly effective way to attract new clients. Direct mail is also effective in selling properties below market value because it can be personalized and contain visual elements to appeal to people on a personal level.

They are scalable

When it comes to generating leads, direct mail is an essential channel for financial services marketers. With its ability to reach a broad range of highly qualified prospects, direct mail is a key component of an omnichannel marketing plan. Unfortunately, many lenders find it difficult to manage and a winning formula requires an effective blend of art, science, and infrastructure across departments. The key is to not think about one campaign as a magic bullet that can be replicated and used again. You need to dynamically test each discipline to achieve sustained performance.

They generate highly qualified leads

Despite the popularity of online lead generation, agents should not overlook the power of direct mail to generate qualified leads. While not every lead is valuable, marketing qualified leads are those who meet specific criteria for a company to consider a customer. For example, a customer may be a prospect who is interested in a specific product, but who isn’t yet a sales-qualified lead. Agents should use direct mail to generate highly qualified leads to maximize their website traffic and sales productivity.

They are a long-term play

A listing agent’s success with direct mail is often determined by the success of the ad. Often, the most successful agents use direct mail to market their listings. Its 80% success rate comes from good list strategy and data. Moreover, it is a great way to build a scalable business. When done correctly, direct mail can be used as a marketing faucet to generate deals  has been and when it will arrive at its destination.