Why Is Direct Mail Still Popular? 

There are several reasons why direct mail marketing remains popular today. Millennials are especially fond of this strategy, and it does not only appeal to older generations. It is used by people of all ages. While recipients may not be interested in the products or services you’re advertising, they’ll recognize your brand name and might even visit your website to purchase the product. And direct-mail marketing is effective across all age groups.

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Arguments in favor of direct-mail marketing 

Among the arguments for using direct-mail marketing are its effectiveness in building brand awareness. While recipients may not be interested in a current offer, they will recognize the brand name and go to the website to make a purchase. The ability to reach customers in all demographics also makes direct-mail marketing an attractive option. Although a direct-mail marketing campaign is less common, it can still capture the attention of customers and increase brand recognition. 

Millennials’ affinity for direct-mail marketing 

Millennials’ affinity for direct-mail advertising is well documented. According to an InfoTrends survey, 38% of millennials enjoy reading direct-mail ads, and 25% even view them as a leisure activity. In addition, the USPS study found that 47% of millennials look forward to checking their mailbox every day. That means that if your direct-mail campaign is tailored to millennials, they will be more likely to read it. 

Cost of direct-mail campaigns 

The cost of a direct-mail campaign varies widely depending on the type of campaign and the type of response you are aiming for. For example, you can choose to send out only postage-paid reply envelopes or send them out with specific landing pages. This will increase the cost. It is important to consider the lifetime of the new customer when calculating the cost of a campaign. The response cost is the amount of money spent per response. 

Effectiveness 

One of the greatest advantages of direct mail is that it is a private message. The consumer can read and respond to a direct-mail piece at their convenience, without the interruption of social media or television ads. In contrast, most other forms of advertising are fleeting and more expensive. Direct mail, on the other hand, has to get its point across without being perceived as intrusive. The envelope makes or breaks a direct-mail piece’s effectiveness. Hence, the letter must look like a personal letter to be read. 

Managing supply chain disruptions 

Direct-mail companies must manage supply chain interruptions to stay in business. Although it is difficult to predict when disruptions will occur, there are steps that companies can take to minimize their impact. These steps include evaluating current supply chain practices, reviewing supplier distances, and implementing better scheduling practices. The use of ERP/MRP systems can also help them manage supply chain disruptions. In this article, we’ll explore how these tools can help you manage disruptions and stay flexible during disruptions.