Reasons Why Printing and Mailing Services Should Be Outsourced
Considering outsourcing your printing and mailing needs? There are several reasons. Read on to learn more about Cost-Effectiveness, Reach, and Quality of the printed materials you receive. If you’re ready to outsource your printing and mailing needs, contact us today! We’ll be happy to discuss the benefits of outsourcing and answer any questions you may have. Let’s begin! Almost 41% of American adults look forward to getting their mail every day. This proves that mail marketing works better than most people think.
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Outsourcing printing and mailing
Outsourcing printing and mailing services is a great way to increase your bottom line while focusing on your core competencies. Outsourcing can save your company money and allow you to take advantage of cutting-edge technology, without the need to purchase expensive equipment and personnel. Outsourcing will also enable you to manage workflow and messaging to your staff about new processes. In addition to these benefits, outsourcing will help you save time and money by eliminating the need to spend on overtime costs or peak period expenses.
Direct mail and print advertising costs vary widely. Costs depend on the type of paper used, size, and color. Additionally, costs vary by printer. One standard postcard with color on one side can run around $600, though your local printer may charge more. Email marketing does not have any printing costs, although you’ll need an email list. Cost-effectiveness and ROI are two important factors to consider before deciding whether to use a direct mail or print promotion for your business.
To maintain high retention rates, your business needs to be able to deliver your mail in high quality. Consumers are turned off by smudged letters and dull colors. Studies show that people make first impressions in as little as ten seconds, so quality printing will go a long way toward communicating your company’s brand and standards. Here are four ways to improve the quality of your print and mail: