3 Reasons Why You Should Choose Direct Mail For Your Business!

If you’re looking for the best way to advertise your business, consider direct mail. Its response rates are higher than other marketing channels, averaging between five to nine times higher than the rest of the advertising world. And, over 60% of consumers who responded to a direct mail ad purchased within three months. Why is direct mail so effective? Read on to learn why. And if you’re still not convinced, consider these three more reasons to invest in direct mail for your business.

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Cost-effectiveness

Direct mail pieces can cost anywhere from 30 cents to $10 per person, depending on the type of copywriting and design used. You can also choose to DIY the piece by using Microsoft Word and purchasing a direct mail template online. These templates are inexpensive and work well for basic direct mail pieces, but can be difficult to customize. If you’re not comfortable with the cost of designing your direct mail piece, you can consider hiring a professional print designer.
To maximize the return on investment of direct mail, you should target your list by location and age. You should avoid sending mail advertisements to people who aren’t likely to respond to your message. Mail advertising to people who aren’t likely to purchase is a waste of money. It is also best to run multi-drop campaigns to increase the number of responses. Many companies run two mailings, sending out a second mailing a month later to reach an entirely different audience.

Brand awareness

Creating brand awareness is critical to your marketing success. It is the key to establishing familiarity and trust among your target audience. When people are hesitant to buy something they don’t recognize, they are more likely to turn to a familiar brand. By investing in a strong brand, you can compete against larger competitors and gain the trust of potential customers. In this article, we will discuss the benefits of brand awareness and how it can help you with your direct marketing campaign.
Brand awareness is not a measurable metric, but it is vital to your business’s success. As consumers today conduct extensive research before making purchases, having a strong brand that customers recognize is essential to maintaining loyalty. Brand awareness allows your target audience to recognize your products and services. Brand awareness also gives you the ability to create an instant mental association between your products and your brand. Once your audience recognizes your product or service, it is much easier to market it to them and make repeat purchases.

Cost-per-lead

There are several ways to reduce the cost of direct mail for your business without sacrificing the impact of the marketing effort. Among them are selecting the right format, personalizing the messages, and timing the communications. These are just a few of the key aspects of cost-per-lead. If you want to lower the price of direct mail for your business, read on to discover more about the best ways to reduce the cost of direct mail for your business.
To determine the ROI of your direct marketing efforts, you need to understand how your business’s lead value is influenced by the cost-per-lead you are spending on each lead. Direct mail’s response rate influences the response rates of other marketing channels, so we need to multiply the direct mail impact by five hundred percent to account for this baseline. Typically, you will pay less than this amount for high-value leads, which are likely to respond and purchase from you.

Environmental friendliness

Increasing your use of environmentally friendly direct mail can help you cut down on your carbon footprint. Using recycled paper and cards and avoiding plastic windows and coatings can make your direct mail pieces more eco-friendly. Vegetable-based inks and paper are also increasingly popular. Also, you can incorporate QR codes into your direct mail pieces to reduce their size. In addition, you can tailor your marketing campaigns to send direct mail pieces to specific customers based on their interests.
While corporate sustainability is becoming a growing concern for B2B buyers, many direct marketing campaigns have already made strides to improve their eco-friendliness. While most mailers use recycled paper, there are still some that are uninformed about their products. A good eco mail strategy will focus on a targeted audience and encourage higher response rates. Whether you choose to mail direct mail or email, consider the following tips to reduce your carbon footprint.